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Concerned about how the world looks at Canada? Could the country's governments be more media savvy? Does Canada need an image makeover after the Governor-General ate a raw seal heart? The Globe and Mail raises these issues in this review of Evan H. Potter's Branding Canada: Projecting Canada's Soft Power through Public Diplomacy.
The review points out Potter's argument that '[o]f all the instruments of public diplomacy, culture is the most self-defining and long-lasting. As Potter explains, “Cultural diversity, rather than being a barrier, is now a strategic resource that, in a global knowledge-based society, drives innovation, creativity and reconciliation.”' Considering the ongoing cuts to cultural programmes in Canada, it is worthwhile to think about the ways that Canada represents itself to the world beyond national-attention-getting $135 hockey sweaters.
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