In Business for Ourselves is the first book of case studies to focus exclusively on small businesses in the Canadian north. Drawing from her research on a broad range of eco-nomic activities, Wanda Wuttunee profiles fifteen businesses operating successfully in northern Alberta, the Yukon, and the Northwest Territories. She provides concrete examples of decisions made in the process of starting a business, highlights the challenges and benefits of being one's own boss, and explores the impact a new venture may have on personal and family life. For the most part the cases are presented in the words of the entrepreneurs themselves many of them native people. These are personal accounts that complement the technical information available from accountants, bankers, and economic development officers.
Wuttunee believes that the continued growth and development of a dynamic small business sector is vital to Canada's future economic structure. She has therefore directed her book not only to potential northern entrepreneurs and students interested in the concerns of small businesses in isolated communities but also to those who provide the support services for owners of small businesses.