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This year we got lucky; unlike the vast majority of university presses, one of our books – Edgar J. Dosman’s The Life and Times of Raul Prebisch was included on a “best book of the year” list, by The Economist. Naturally, we were thrilled. Confident that the quality of our publications is consistently high, it could be easy to explain this year’s singling out as an appearance of chance – the right reviewer receiving a book that matches his or her pre-existing interests – or to say that more of our books do not make it into the mainstream media because (as a non-profit) we cannot compete with costly trade house marketing campaigns. A recent article by Jennifer Howard in The Chronicle of Higher Education touches on some of these topics, while noting the university presses that did make it on to the coveted year-end lists. As this is certainly one of our year-end highlights, we wanted to follow up on The Chronicle article with a few thoughts on the place of university presses.
This blog is maintained by MQUP’s marketing department. Instead of thinking of ourselves as simply salespeople, we see that we are committed to the role of promoting and spreading the innovative ideas that are at the heart of our publications to as many people as possible. We are public educators.
The Economist’s selection of The Life and Times of Raul Prebisch is proof that so many works from university presses are for broadly interested audiences and we hope that in the next decade we will see more books from our peers (and, of course, ourselves) recognized as integral parts of public interest, life, and debate.
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