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Inthe1930swhenthecompetitivefreemarketsystemlayinruinsandthecompetingsystemsoffascismandcommunismweregainingstrengththeAntigonishMovementemergedofferingax1cmiddleway.x1dThemovementfavouredputtinginplaceanintegratedanddynamicsystembasedoncooperativeeconomicinstitutionsunderthecontrolofthepeople.TheAntigonishMovementoriginatedwiththeestablishmentoftheExtensionDepartmentofStFrancisXavierUniversityin1928withReverendMosesCoadyasdirector.GuidedbythesocialteachingoftheCatholicChurchthemovementpromotedanarrayofeconomicactivityandattractedwidespreadattentionaroundtheworld.Visitorsx1cockedtoAntigonishtowitnessordinarypeoplex1bshermenfarmersandindustrialworkersorganizeandestablishtheirownenterprisesfromx1bshprocessingplantstocreditunionsandco-operativestores.InTheBigPictureSantoDodaroandLeonardPlutatracethehistoryofthisremarkableexperimentfromitsoriginsthroughaperiodofexpansionduringthe1930sand1940swhileindentifyingthekeyfactorsx13visioneducationandinstitutionalframeworkx13thatcontributedtoitsearlysuccess.SantoDodaroisassociateprofessorofeconomicsatStFrancisXavierUniversity.LeonardPlutaisaretiredprofessorofeconomics.Inthelate-nineteenthcenturythecirculationofpatternbooksfeaturingmedievalchurcharchitectureinEnglandfacilitatedanunprecedentedspreadofGothicrevivalchurchesinCanada.EngagingseveralthemesaroundthespreadofprintculturereligionandsettlementACommerceofTastedetailsthebusinessofchurchbuilding.DrawinguponformalarchitecturalanalysisandculturaltheoryBarryMagrillshowshowpatternbooksofferauniquewayofstudyingtherelationshipsbetweentasteideologyprivilegesocialchangeandeconomics.TastewasaconceptusedtolegitimizeBritishx13andtoanextentAnglicanx13privilegewhileotherdenominationsresistedtheiraestheticedicts.Patternbookseventuallylostcontroloftheexclusivityassociatedwithtasteasadvancesinprintingtechnologyandtransatlanticshippingbroughtmorebooksintothemarketplaceandreadershipsexpandedbeyondtheprofes-sionalclasses.Bytheearlytwentiethcenturytastehadbecomedilutedthearchitecthadlosthisheroicstatusandarchitecturaldistinctionsamongdenominationswerelessapparent.DrawingtogetherthehistoryofchurchbuildingandthebroaderpatternsofCanadiansocialandhistoricaldevelopmentACommerceofTastepresentsanalternativeperspectiveonthespreadofreligiousmonumentsinCanadabylookingsquarelyatpatternbooksassourcesofsocialconx1cictaroundtheissueoftaste.BarryMagrillisaSSHRCpost-doctoralfellowandteachesartandarchitecturalhistoryattheUniversityofBritishColumbia.33MQUPSPRING2012ARCHITECTURECANADIANHISTORYSPECIFICATIONSMcGill-Queenx19sStudiesintheHistoryofReligionApril2012978-0-7735-3983-932.95ACDN32.95AUS23.99paper978-0-7735-3982-295.00SCDN95.00SUS62.00cloth5.5x8.5200pp21bwphotos18drawings5diagramsACommerceofTasteChurchArchitectureinCanada1867x131914barrymagrillHowbooksofchurchdrawingsmarketedtasteandstatusalongsidesocialchange.ECONOMICHISTORYRELIGIOUSSTUDIESTheBigPictureTheAntigonishMovementofEasternNovaScotiasantododaroandleonardplutaHowagrassrootseconomicmovementinspiredcommonpeopletotakecontroloftheirowndestiniesinDepression-eraNovaScotia.SPECIFICATIONSMcGill-Queenx19sStudiesintheHistoryofReligionMay2012978-0-7735-4015-634.95ACDN34.95AUS24.99paper978-0-7735-4014-995.00SCDN95.00SUS62.00cloth6x9384pp28tables13x15gures