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Thenear-annihilationofEuropesJewsintheSecondWorldWardestroyednotonlymuchoftheirhistorybutalsoknowledgeofthecontributionstheymadetotheregionsinwhichtheylived.InTheJewishOilMagnatesofGaliciaValerieSchatzkertellsthealmost-forgottenstoryoftheJewswhobecamethewildcattersandoilbaronsinoneoftheworldsrstpetroleumindustries.CombiningahistoryofGaliciaspetroleumindustrywithanannotatedEnglishtranslationofJulianHirszhautsYiddishnovelDiyiddishenaftmag-natnTheJewishOilMagnatesSchatzkertracesthenear-century-longboomandbustcyclethattookplaceintheAustro-Hungarianprovincefromtheperilousback-breakingworkofdiggingforoilbyhandtotheintroductionoftheCanadiandrillthatincreasedproduction.GalicianJewsworkedintheindustryfromitsbeginningtoitsnaldaysunderGermanoccupation.Theywerepioneersinexplorationreningandmarketingandwereprominentamongitstechnicalscienticandmanagerialleaders.AftertheFirstWorldWarasbordersshiftedandminoritiesclashedoilresourcesdeclined.DuringtheSecondWorldWarNazioccupiersusingJewishslavelabourerssqueezedoutthelastbarrelsfortheirwareffort.SchatzkersstudyandHirszhautsnovelilluminateandinformeachother.TogethertheyofferavaluableglimpseintoJewishlifeinavanishedera.ValerieSchatzkerisawriterlivinginToronto.JulianHirszhaut19081983wasaPolishandYiddishwriterjournalistandeditorinPolandbeforethewar.AftersurvivingtheHolocaustheleftPolandforParisandlaterNewYorkwherehewrotearticlesandbooksabouttheHolocaustaswellasbiographiesofPolishJewishscholars.MiriamBeckermanisaprize-winningtranslatorofYiddishbookslivinginToronto.AdvertisinglongacontrollingforceinindustrialsocietyhasprovokedanimportantbodyofimaginativeworkbyEnglishlanguagewriters.MichaelRosssDesigningFictionsistherststudytoinvestigatethissymbioticrela-tionshiponabroadscale.InviewoftheappreciableoverlapbetweenliteraryandpromotionalwritingRossaskswhetherimaginativectionhasthelatitudetocritiqueadvertisingasanindustryandasaliteraryformandndsthatintendedcritiquestimeandagainturnouttobeshotthroughwithambivalence.ThetextsconsideredincludeawiderangeofbooksbyBritishAmericanandCanadianauthorsfromH.G.WellsspioneeringctionaltreatmentofmassmarketinginTono-Bungay1909toJoshuaFerrissdepictionofafalteringChicagoagencyinThenWeCametotheEnd2007.AlongthewayamongotherexamplesRossdiscussesGeorgeOrwellsseriocomicstudyofthestand-offbetweenpoetryandadvertisinginhis1936novelKeeptheAspidistraFlyingandMargaretAtwoodsprobingoftheimpactofpromotiononperceptioninTheEdibleWoman1969.ThenalchapterofthebookconsidersthepopulartelevisionseriesMadMenwherethetensionbetweenartisticandcommercialpressuresisespeciallyacute.WritteninastraightforwardstyleforawideaudienceofreadersDesigningFictionsarguesthattheimpactofadvertisingisuniversalanddiscussionsofitssignicanceshouldnotberestrictedtoanarrowgroupofspecialists.MichaelL.RossisprofessoremeritusofEnglishandculturalstudiesatMcMasterUniversity.37MQUPSPRING2015SPECIFICATIONSJune2015978-0-7735-4554-039.95ACDN39.95AUS25.99cloth6x9512pp10bwphotose-bookavailableSPECIFICATIONSMay2015978-0-7735-4536-624.95TCDN24.95TUS15.99paper978-0-7735-4535-9100.00SCDN100.00SUS76.00cloth6x9224pp6drawingse-bookavailableLITERARYCRITICISMCULTURALSTUDIESJEWISHSTUDIESLITERATUREDesigningFictionsLiteratureConfrontsAdvertisingmichaell.rossFromTono-BungaytoMadMenhowctionhastreatedtheomnipresentinuenceofadvertising.TheJewishOilMagnatesofGaliciaPartOneTheJewishOilMagnatesAHistory18531945valerieschatzkerPartTwoTheJewishOilMagnatesANovelbyJulianHirszhautTranslatedbyMiriamBeckermanEditedbyValerieSchatzkerForewordbyAnthonyPolonsky