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Making Out in the Mainstream is the rst full- length study of lgbt media activism revealing the daily struggle to reconcile economic and pro- fessional pressures with conicting personal orga- nizational and political priorities. Documenting the rise and evolution of the Gay and Lesbian Alliance Against Defamation glaad Vincent Doyle presents a nuanced perspective on the com- plexity contradictions and ambivalences of ad- vancing social causes through popular media. Based on participant observation in-depth interviews and archival research carried out at glaads New York and Los Angeles ofces from 2000 to 2001 Making Out in the Mainstream analyzes the glaad Media Awards and the organizations responses to controversial public gures such as Dr Laura Schlessinger and Eminem and programs such as Queer as Folk. Doyle argues that the earlier political strategy of coming out to the mainstream intended to dismantle closeted life and create a mass movement has been supplanted by the market- oriented making out in the mainstream which privileges respectable images of homosexuality in the pursuit of political and economic gain. He shows how this emphasis on respectability clashes with the development of a diverse move- ment that campaigns for greater inclusion and he offers a sophisticated appeal for more compli- cated understandings of assimilation and anti-normalization. Painting a complex portrait of a prominent gay and lesbian organization during a period of rapid social change Making Out in the Mainstream re- veals not only the limitations of mainstreaming but also its political possibilities. Making Out in the Mainstream is an important and valuable book that makes a notable contribu- tion to our knowledge of media activism and to the history of the lgbt movement at a time of rapid societal change. Larry Gross University of Southern California Vincent Doyle is assistant professor of media and cultural studies at ie University. 1 7 M Q U P S P R I N G 2 0 1 6 L G B T S T U D I E S M E D I A S T U D I E S Making Out in the Mainstream glaad and the Politics of Respectability vincent doyle A behind-the-scenes look at the challenges of lgbt media activism during a period of rapid societal change. S P E C I F I C AT I O N S March 2016 978-0-7735-4678-3 37.95T 34.95T 23.99 cloth 6 x 9 304pp Ebook available