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The Clean BodyA Modern History |
eBook Available
Recounting the history of personal hygiene in Europe and North America and the making of the modern clean body.
How often did our ancestors bathe? How often did they wash their clothes and change them? What did they understand cleanliness to be? Why have our hygienic habits changed so dramatically over time? In short, how have we come to be so clean?
The Clean Body explores one of the most fundamental and pervasive cultural changes in Western history since the seventeenth century: the personal hygiene revolution. In the age of Louis XIV bathing was rare and hygiene was mainly a matter of wearing clean underclothes. By the late twentieth century frequent - often daily - bathing had become the norm and wearing freshly laundered clothing the general practice. Cleanliness, once simply a requirement for good health, became an essential element of beauty. Beneath this transformation lay a sea change in understandings, motives, ideologies, technologies, and practices, all of which shaped popular habits over time. Peter Ward explains that what began as an urban bourgeois phenomenon in the later eighteenth century became a universal condition by the end of the twentieth, touching young and old, rich and poor, city dwellers and country residents alike.
Based on a wealth of sources in English, French, German, and Italian, The Clean Body surveys the great hygienic transformation that took place across Europe and North America over the course of four centuries.
The Clean Body explores one of the most fundamental and pervasive cultural changes in Western history since the seventeenth century: the personal hygiene revolution. In the age of Louis XIV bathing was rare and hygiene was mainly a matter of wearing clean underclothes. By the late twentieth century frequent - often daily - bathing had become the norm and wearing freshly laundered clothing the general practice. Cleanliness, once simply a requirement for good health, became an essential element of beauty. Beneath this transformation lay a sea change in understandings, motives, ideologies, technologies, and practices, all of which shaped popular habits over time. Peter Ward explains that what began as an urban bourgeois phenomenon in the later eighteenth century became a universal condition by the end of the twentieth, touching young and old, rich and poor, city dwellers and country residents alike.
Based on a wealth of sources in English, French, German, and Italian, The Clean Body surveys the great hygienic transformation that took place across Europe and North America over the course of four centuries.
Details
336 Pages, 6 x 9
12 b&w images, 4 figures
ISBN 9780773559387
November 2019
Formats: Cloth, eBook
"The Clean Body is a beautifully written tour de force, a wonderfully accessible book, and a joy to read. Peter Ward draws extensively on the literature in four languages and moves with ease between rich empirical detail, theoretical soundings, and socioeconomic data." Brian Lewis, McGill University and co-editor of The Moral Mapping of Victorian and Edwardian London: Charles Booth, Christian Charity, and the Poor-but-Respectable
“In The Clean Body: A Modern History [WARD] promises to tell the story of the ‘cleanliness revolution,’ offering cleanliness as a lens through which to view a society in transition, whether culturally, technologically, or scientifically.” “Our environmental woes too are the logical conclusion to a history of growing consumption, of things as well as resources. As Ward writes, “Once an element of nature, [water] had become a commodity, an engineered product of the industrial economy, . . . its presence in everyday life taken utterly for granted.”” Literary Review of Canada
"As The Clean Body makes clear, the hygiene revolution was tied in with the rise of consumerism and its concomitant exploitation of natural resources - things that have contributed greatly to our current environmental tipping point." The Montreal Gazette
"A thoughtful and thought-provoking discussion of practices that we would be mistaken to think of as natural or normal. Its study of centuries of hygiene is a prompt for us to reconsider our present-day pursuit of cleanliness." Winnipeg Free Press
"Ward has written a rare thing: a history of the clean body, yes, but also a history of societal expectation,, technological innovation, class, privacy and spare time. This is one of those uncommon works that makes the everyday hardship of the past come to life, while at the same time making the reader critique their own expectations about the world. A masterful work." History Today
"Peter Ward skillfully distills wide-ranging academic research into a coherent and entertaining narrative pageant of Western European and North American concepts about and mechanics of personal cleanliness." Choice
“The Clean Body is a swift, lively, and sweeping survey as well as a thoroughly enjoyable read. Ward’s ability to synthesize the history of seven countries is remarkable. It offers readers a fascinating perspective on the history of cleanliness at a time when it is likely on many of our minds as we wash our hands for reasons of both personal hygiene and civic duty.” Canadian Bulletin of Medical History
“In The Clean Body: A Modern History [WARD] promises to tell the story of the ‘cleanliness revolution,’ offering cleanliness as a lens through which to view a society in transition, whether culturally, technologically, or scientifically.” “Our environmental woes too are the logical conclusion to a history of growing consumption, of things as well as resources. As Ward writes, “Once an element of nature, [water] had become a commodity, an engineered product of the industrial economy, . . . its presence in everyday life taken utterly for granted.”” Literary Review of Canada
"As The Clean Body makes clear, the hygiene revolution was tied in with the rise of consumerism and its concomitant exploitation of natural resources - things that have contributed greatly to our current environmental tipping point." The Montreal Gazette
"A thoughtful and thought-provoking discussion of practices that we would be mistaken to think of as natural or normal. Its study of centuries of hygiene is a prompt for us to reconsider our present-day pursuit of cleanliness." Winnipeg Free Press
"Ward has written a rare thing: a history of the clean body, yes, but also a history of societal expectation,, technological innovation, class, privacy and spare time. This is one of those uncommon works that makes the everyday hardship of the past come to life, while at the same time making the reader critique their own expectations about the world. A masterful work." History Today
"Peter Ward skillfully distills wide-ranging academic research into a coherent and entertaining narrative pageant of Western European and North American concepts about and mechanics of personal cleanliness." Choice
“The Clean Body is a swift, lively, and sweeping survey as well as a thoroughly enjoyable read. Ward’s ability to synthesize the history of seven countries is remarkable. It offers readers a fascinating perspective on the history of cleanliness at a time when it is likely on many of our minds as we wash our hands for reasons of both personal hygiene and civic duty.” Canadian Bulletin of Medical History
Peter Ward is professor emeritus of history at the University of British Columbia and the author of several books on the social history of Canada and the history of population health.
Preface: Beginnings / ix
Introduction: Contexts / 3
Part One | Cleanliness as Tradition
1 Before the Deluge / 11
Part Two | Cleanliness as Habit
2 Public Places, Private Spaces / 49
3 Clothes and Their Cleaning / 84
4 The Soap Trade and the New Hygiene / 107
5 The Educators / 131
Part Three | Cleanliness as Commodity
6 Bathrooms and Bathing / 158
7 The Laundry Revolution / 174
8 Cleanliness and the Beauty Business / 202
Conclusion: Making the Modern Clean Body / 231
Acknowledgments / 237
Appendix / 239
Notes / 243
Index 309
Introduction: Contexts / 3
Part One | Cleanliness as Tradition
1 Before the Deluge / 11
Part Two | Cleanliness as Habit
2 Public Places, Private Spaces / 49
3 Clothes and Their Cleaning / 84
4 The Soap Trade and the New Hygiene / 107
5 The Educators / 131
Part Three | Cleanliness as Commodity
6 Bathrooms and Bathing / 158
7 The Laundry Revolution / 174
8 Cleanliness and the Beauty Business / 202
Conclusion: Making the Modern Clean Body / 231
Acknowledgments / 237
Appendix / 239
Notes / 243
Index 309
