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From Big Bang to Big DataA History of the Media |
eBook Available
A long history of media - from antique graffiti to Spotify playlists.
Does media history really start with a bang? More than just newspapers, television, and social networks, media are the means by which any information is communicated, from cosmic radiation traces to medieval church bells to modern identity documents. Cultures are held together as much by bookkeeping and records as they are by stories and myths.
From Big Bang to Big Data is a long history of the media - how it has been established, used, and transformed from the beginning of recorded time until the present. It is not primarily a story of revolutions and innovations, but of continuities and overlaps that reveal surprising patterns across history. Many media were invented as ways to store and share information, and many have served as powerful tools for administration and control. The concerns raised about media today, whether about privacy, piracy, or anxieties over declining cultural standards, preoccupied earlier generations too. In a playful style, accompanied by more than one hundred illustrations, the authors show us how every society has been a media society in its own way.
From antique graffiti to last year’s viral YouTube clip, the past is only approachable through media. From Big Bang to Big Data provides a new way of thinking about media in history - and about human societies past and present.
From Big Bang to Big Data is a long history of the media - how it has been established, used, and transformed from the beginning of recorded time until the present. It is not primarily a story of revolutions and innovations, but of continuities and overlaps that reveal surprising patterns across history. Many media were invented as ways to store and share information, and many have served as powerful tools for administration and control. The concerns raised about media today, whether about privacy, piracy, or anxieties over declining cultural standards, preoccupied earlier generations too. In a playful style, accompanied by more than one hundred illustrations, the authors show us how every society has been a media society in its own way.
From antique graffiti to last year’s viral YouTube clip, the past is only approachable through media. From Big Bang to Big Data provides a new way of thinking about media in history - and about human societies past and present.
Details
320 Pages, 7 x 10
112 photos, full colour
ISBN 9780228014263
January 2023
Formats: Cloth, eBook
“The big-history approach to media we’ve been missing. Cosmopolitan in intellectual outlook and integrated in argument, From Big Bang to Big Data moves along briskly. Any curious reader will enjoy this book, while the clued-in scholarly reader will spot sentences and paragraphs that index whole traditions of complex argument.” John Durham Peters, co-author of Promiscuous Knowledge: Information, Image, and Other Truth Games in History
“This book is big, not just in size but in scope. How else might one characterize a book that opens with the beginning of time and then impressively winds its way through Arabia, China, and medieval Europe to finish with a chapter on digital media and big data? ... the book’s focus is somewhat unique to media history texts in that it focuses not on chronology but on implications, i.e., the transformations that have shaped society and people's acquisition of meaning from whatever platform a media producer chooses. The book makes readers think and is also richly illustrated to help guide such thoughts. Media theorist Neil Postman once said that 'for every advantage a new technology offers, there is always a corresponding disadvantage.' This book reinforces that theory. Highly recommended." Choice
"[From Big Bang to Big Data] bucks traditions of academic publishing. It is a narrative, visual, and accessible read. The hardback is beautiful, bringing university-contained concepts into flowing sections accompanied by summaries of key thinkers and their concepts. Jarlbrink, Lundell, and Snickars’s meticulous narrative crafting, thoughtful inclusion of visuals, and occasional interesting anecdote make it both an informative and enjoyable read." H-Sci-Med-Tech
“This book is big, not just in size but in scope. How else might one characterize a book that opens with the beginning of time and then impressively winds its way through Arabia, China, and medieval Europe to finish with a chapter on digital media and big data? ... the book’s focus is somewhat unique to media history texts in that it focuses not on chronology but on implications, i.e., the transformations that have shaped society and people's acquisition of meaning from whatever platform a media producer chooses. The book makes readers think and is also richly illustrated to help guide such thoughts. Media theorist Neil Postman once said that 'for every advantage a new technology offers, there is always a corresponding disadvantage.' This book reinforces that theory. Highly recommended." Choice
"[From Big Bang to Big Data] bucks traditions of academic publishing. It is a narrative, visual, and accessible read. The hardback is beautiful, bringing university-contained concepts into flowing sections accompanied by summaries of key thinkers and their concepts. Jarlbrink, Lundell, and Snickars’s meticulous narrative crafting, thoughtful inclusion of visuals, and occasional interesting anecdote make it both an informative and enjoyable read." H-Sci-Med-Tech
Johan Jarlbrink is associate professor in media history and senior lecturer in media studies, Umeå University.
Patrik Lundell is professor of history at Örebro University.
Pelle Snickars is professor of digital culture at Lund University.
Patrik Lundell is professor of history at Örebro University.
Pelle Snickars is professor of digital culture at Lund University.
Key Thinkers in the History of Media vii
Acknowledgments ix
Introduction 3
In the Beginning Was ... 11
Geomedia 13
Biomedia 19
The Talking Human 22
Doing Things with Words 26
Visual Communication: Images, Sculptures, and Counting Systems 32
From Bookkeeping to Writing 37
Enduring Media: Stone, Clay, Rituals 40
Connecting Empires 43
Writing and Reading Practices: The Examples of Greece and Rome 48
Silk Roads 53
Arabic Convergence Culture 56
European Information Overload 61
Medieval Intermedia 66
The Inca Empire Solves a Knotty Problem 71
Early Modern Oral, Written, and Visual Continuity 73
Multimedia Festivals and Everyday Life 79
A Partially New Printing Technology 83
A Printing Revolution? 90
The Media of the Scientific Revolution 98
Print Capitalism 100
Politics and the Public Sphere 104
Memory, Rights, and Literacy 107
The Modern Experience - Media in the Nineteenth Century 111
Speech in the Public Sphere 120
The Medium Par Excellence? 125
The Modern Press 129
Electric Media 140
A New Visual Culture 150
Audiovisual Media - About the Past 155
The Media of the Masses 157
Mass Media as an Industry 167
Mass Media as Politics in the Twentieth Century 182
Mass Media Hardware: The Example of Japan 198
Everyday Media 206
Remediation and Mobility 215
Analog and Digital 217
Calculating Machines as Media (or Vice Versa) 222
Memex, Infrastructures, and Networks 231
Breakthrough of the PC 237
World Wide Web 244
The Social Significance of Computerization 249
Mobile Devices - Social and Streaming Media 253
Digital Media Specificity and Big Data 259
Afterword 269
References 275
Index 293
Acknowledgments ix
Introduction 3
In the Beginning Was ... 11
Geomedia 13
Biomedia 19
The Talking Human 22
Doing Things with Words 26
Visual Communication: Images, Sculptures, and Counting Systems 32
From Bookkeeping to Writing 37
Enduring Media: Stone, Clay, Rituals 40
Connecting Empires 43
Writing and Reading Practices: The Examples of Greece and Rome 48
Silk Roads 53
Arabic Convergence Culture 56
European Information Overload 61
Medieval Intermedia 66
The Inca Empire Solves a Knotty Problem 71
Early Modern Oral, Written, and Visual Continuity 73
Multimedia Festivals and Everyday Life 79
A Partially New Printing Technology 83
A Printing Revolution? 90
The Media of the Scientific Revolution 98
Print Capitalism 100
Politics and the Public Sphere 104
Memory, Rights, and Literacy 107
The Modern Experience - Media in the Nineteenth Century 111
Speech in the Public Sphere 120
The Medium Par Excellence? 125
The Modern Press 129
Electric Media 140
A New Visual Culture 150
Audiovisual Media - About the Past 155
The Media of the Masses 157
Mass Media as an Industry 167
Mass Media as Politics in the Twentieth Century 182
Mass Media Hardware: The Example of Japan 198
Everyday Media 206
Remediation and Mobility 215
Analog and Digital 217
Calculating Machines as Media (or Vice Versa) 222
Memex, Infrastructures, and Networks 231
Breakthrough of the PC 237
World Wide Web 244
The Social Significance of Computerization 249
Mobile Devices - Social and Streaming Media 253
Digital Media Specificity and Big Data 259
Afterword 269
References 275
Index 293
