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Oct
26
VIRTUAL PANEL | Writing a Book with Appeal Beyond the Ivory Tower: Exploring the Trend of Academics Writing Brainy Non-Fiction
Tuesday, October 26th, 20214:30 PM IST / 2:30 PM UK / 9:30 AM EST
MQUP's UK editor, Richard Baggaley, will join Heather Gold (editor, Yale University Press) and Michael Watson (head of trade publishing and executive publisher, Cambridge University Press) to discuss how scholars can write popular manuscripts that maximize the impact of their writing and appeals to a large audience. Avi Staiman, CEO, Academic Language Experts will host the panel.
The panelests will explore the following questions:
- Should academics even be trying to write a book that has popular appeal?
- What prevents most books from reaching a larger audience and how can you overcome those obstacles?
- How have university publishers changed their focus over the last five years and how has it impacted the genre?
- What work do authors need to do behind the scenes to ensure their book will become a success?
